Twitter is mostly useless drivel

A couple of recent studies on Twitter and people who tweet point out that over 40% of all tweets fall into the category of “pointless babble”.  Pear Analytics put out a report with these and other interesting findings.  I’m sure it comes as no surprise that 75% of all tweets come from just 5% of people who tweet. 

Sysomos also does research into twitter usage and in their blog report  that 24% of all tweets are bots and other programatic postings.  Not surprising since the top contributors are posting 150 tweets and more a day.  Interestingly, they also put together a list of the top posters who have 5000 or more followers, and less than 50 posts per day.  The assumption is that these are reall posters, not bots.  Chris Brogan tops that list.  Who is he?  He’s a guy that helps businesses use social media.  Practice what you preach I guess.

Lots of other interesting facts.  55% of tweeters are women, 78% are caucasian.  The number of African American twitter users is well above the average for African American internet users.  I have no idea what that says about African American internet users, but there it is. The demographic information on Twitter is from quantcast.  A very cool stat site for websites.

So what does this all mean?  Be careful who you follow, and don’t feel bad about dropping the people who post too much – they are likely just a bot anyway.

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